Frequently Asked Questions
1. Why should I choose Ezy Invest over a bank wealth manager?
Choosing us over a bank wealth manager often comes down to the difference between “product distribution” and “specialized vetting.” Banks are frequently incentivized to push products from their own asset management arms or specific partner houses, which can create a conflict of interest. We operate an open-architecture platform with no pressure to sell “house products.” Because we are a boutique, process-driven firm, we spend more time on intensive research and due diligence—our 3Is Framework is proof of that. You get direct access to the decision-makers, a more personalized service model, and a digital platform that is purpose-built for HNI-level complexity rather than retail utility. We don’t have the massive overheads and administrative silos of a large bank, which allows us to be more agile and responsive. Our clients stay with us because they value the unbiased, research-heavy approach and the genuine partnership we bring to managing their multi-generational wealth.
2. What specific types of investment products do you offer?
We provide a wide array of curated investment solutions tailored for sophisticated portfolios. Our primary offerings include Category I, II, and III Alternative Investment Funds (AIFs), which cover private equity, venture capital, and long-short hedge strategies. We also offer discretionary and non-discretionary Portfolio Management Services (PMS) for equity-focused investors. For those with a global perspective, we facilitate investments in GIFT City Funds, which are USD-denominated and offer significant tax efficiencies for NRIs and global entities. Additionally, we provide access to pre-IPO unlisted shares and bespoke wealth solutions designed for multi-generational family offices. Every product on our shelf undergoes a rigorous selection process to ensure it meets our standards for performance and risk management.
3. What is the 3Is Framework used for?
The 3Is Framework is our proprietary tool used to vet and select the investment managers and funds we offer. First, we analyze the “Investment Manager Style,” ensuring the manager’s philosophy is consistent, adaptable, and aligned with client outcomes. Second, we assess “Investment Portfolio Quality,” focusing on strong underlying assets and the transparency of the fund’s holdings. Finally, we look at “Investment Performance Consistency,” which involves auditing historical drawdowns and risk-adjusted returns to ensure the fund hasn’t relied on excessive luck. By applying these three pillars, we filter out noise and focus only on managers who demonstrate institutional-level discipline. This framework acts as a safeguard, ensuring that when we present an investment opportunity, it has already passed a gauntlet of critical evaluations designed to protect and grow our clients’ capital.
4. What is the minimum investment required for your products?
The minimum investment requirements vary based on the regulatory category of the product. For Alternative Investment Funds (AIFs), the statutory regulatory minimum in India is ₹1 Crore. For Portfolio Management Services (PMS), the regulatory minimum is ₹50 Lakhs. For global or GIFT City-based structures, the minimums are typically defined in USD, often starting around USD 150,000. These thresholds are set by regulatory bodies like SEBI and the IFSCA rather than by us, but they help ensure that these products remain within the appropriate asset class for HNI and institutional investors. If you are close to these thresholds or looking for alternative ways to structure your capital, our team can provide guidance on how to best align your investable corpus with the most suitable financial vehicle.
5. How does Ezy Invest ensure unbiased advice?
We ensure unbiased advice by prioritizing data-driven allocation over product-pushing. Unlike many traditional brokers who may be incentivized by specific fund houses to push their products, we maintain a vast, open-architecture platform. Our proprietary vetting process (the 3Is Framework) is designed to evaluate managers objectively regardless of their affiliation. We do not have “in-house” funds that we are forced to promote. Our loyalty lies with our clients and the long-term health of their portfolios. By providing side-by-side comparisons of different funds, clear breakdowns of fee structures, and transparent performance data, we empower our clients to make decisions based on merit. Our advisors are compensated for providing long-term value, which keeps their incentives aligned with yours, not with the transaction volume of any specific fund.
6. What are the benefits of investing through GIFT City?
Investing through GIFT City offers several strategic advantages, particularly for NRIs and high-net-worth investors with global ambitions. The primary benefit is the tax-efficient structure. Funds registered in GIFT City are generally subject to more favorable tax treatment, including potential exemptions on certain types of capital gains for non-residents. Furthermore, it allows investors to hold assets in USD, which provides a hedge against domestic currency fluctuations. The regulatory environment in GIFT City, overseen by the IFSCA, is designed to be world-class, offering a streamlined process for compliance and fund administration. For investors looking for international diversification without the complexities of navigating foreign jurisdictions, GIFT City provides a robust, onshore-offshore hybrid model that combines the convenience of Indian management with the fiscal benefits of an international financial center.
7. Is Ezy Invest registered and regulated?
Yes, Ezy Invest is fully compliant with all relevant financial regulations in India. We hold an active AMFI ARN number (ARN-171040), which authorizes us to distribute financial products. Furthermore, we are registered with the Association of Portfolio Managers in India (APMI), with the registration number APRN00074. Our advisory services are backed by SEBI-registered professionals. This regulatory standing ensures that we operate under strict guidelines regarding disclosures, client money handling, and ethical conduct. We believe that transparency is the bedrock of wealth management, and we provide all necessary regulatory documentation, offering memorandums, and compliance details to our clients before any investment is finalized. Our compliance team is dedicated to staying updated with the latest circulars from SEBI and other governing bodies to ensure your investments are handled within the safest possible legal framework.
8. How do you handle portfolio management for family offices?
We approach family office management through a multi-generational lens, focusing on preservation, tax efficiency, and long-term compounding. Unlike standard retail accounts, a family office requires a consolidated view of assets, including AIFs, PMS, and private investments. We provide a 360-degree research and reporting mechanism that simplifies the complexity of managing large, fragmented portfolios. Our team works closely with the family to understand their liquidity needs, risk appetite across generations, and succession goals. We then curate a bespoke mix of strategies that balance aggressive growth with defensive private credit or fixed-income instruments. Our goal is to act as an extension of your family office, handling the research, vetting, and operational execution so you can focus on high-level decision-making. We provide regular, consolidated reporting that gives you a clear pulse on your entire net worth.
9. What is the difference between an AIF and a PMS?
While both are professional investment vehicles, they differ in structure, regulation, and strategy. A Portfolio Management Service (PMS) is essentially a customized basket of stocks or fixed-income securities held in your own name. It offers higher transparency, as you can see every individual transaction and security held, and you have more flexibility to customize your portfolio based on ethical or thematic preferences. An Alternative Investment Fund (AIF) is a pooled investment vehicle—a private fund—where you own units of the fund, not the underlying securities. AIFs are generally used to access strategies not easily available in the public market, such as private equity, venture capital, or stressed asset credit. AIFs often have longer lock-in periods and are structured to pursue ‘alpha’ through illiquidity premiums. Generally, PMS is for equity-heavy, transparent wealth management, while AIFs are for specialized, uncorrelative growth strategies.
10. Can I track my investments online?
Yes, we prioritize a digital-first approach to wealth management. We provide our clients with access to a comprehensive digital platform where they can monitor their portfolios in real-time. This platform allows you to track the performance of your AIFs, PMS, and other assets, download monthly statements, and view detailed analytical reports. Our digital dashboard is designed to provide clarity on your portfolio’s asset allocation, historical performance, and upcoming liquidity events. We understand that our clients lead busy lives, so we have ensured that everything from document submission to performance monitoring can be done securely from your desktop or mobile device. In addition to the platform, you will have a dedicated relationship manager who can provide deeper insights, explain quarterly performance trends, and assist with any tactical adjustments to your investment strategy.
11. How do I start a consultation with Ezy Invest?
Starting a consultation with us is simple and tailored to your convenience. You can begin by filling out the secure inquiry form on our website, where you can select your preferred investment interest (AIF, PMS, or Global Funds). Once submitted, our team aims to reach out within two working hours to understand your unique financial goals. Alternatively, you can use our direct-connect options: we have a one-click WhatsApp chat for quick questions, and an embedded calendar booking tool that lets you schedule a video or in-person meeting at a time that works best for you. Whether you prefer a quick phone call, a detailed digital meeting, or a face-to-face discussion at one of our offices in Mumbai, Delhi, or Pune, we are equipped to facilitate a conversation that fits into your schedule.
12. Are there hidden fees in your investment products?
We believe in absolute fee transparency. Every product we present comes with a clear, detailed breakdown of all costs before you commit to an investment. Generally, fees for our products fall into three categories: management fees (a fixed percentage of the AUM), performance fees (a share of profits, usually only triggered if the fund exceeds a pre-defined “hurdle rate” of return), and administrative or registrar charges. We explicitly avoid “hidden” or “opaque” fees. When we present a product to you, we provide a comparison sheet that shows the net-of-fee expectations and explains how the profit-sharing structure works. Our goal is to ensure you never have to guess what your net return will be. If you have questions about how a specific fund’s fee structure affects your bottom line, our advisors are always available to walk through the math with you step-by-step.
13. What is the typical lock-in period for AIFs?
Lock-in periods for Alternative Investment Funds (AIFs) are generally longer than those for traditional mutual funds because these funds often invest in illiquid assets like private equity, real estate, or venture capital. A typical lock-in can range from three to five years, and in some cases, even longer depending on the specific strategy of the fund. This lock-in is actually a structural feature, not a bug; it prevents the manager from having to sell underlying assets prematurely during market volatility just to meet redemption requests. By committing capital for a longer horizon, you gain access to the “illiquidity premium,” which is the potential for higher returns compared to public markets. Before any investment, we clearly disclose the exit load, the lock-in period, and the anticipated drawdown schedule so that you can align your liquidity needs with the fund’s investment horizon.
14. Do you provide services to NRIs?
Yes, we have a specialized division dedicated to supporting Non-Resident Indians (NRIs). We understand the unique challenges NRIs face regarding repatriation of funds, tax implications in both India and their country of residence, and the complexity of managing offshore vs. onshore assets. Our team is well-versed in NRE/NRO account regulations and can guide you through the process of investing in India-based funds from abroad. Furthermore, our GIFT City desk is specifically designed to help NRIs invest in tax-efficient, USD-denominated structures, providing a seamless bridge between their foreign capital and Indian growth opportunities. We handle the paperwork, compliance, and regulatory reporting, making it as easy to invest from Dubai, Singapore, or London as it is from within India. We focus on ensuring that your investments are both compliant and optimized for your specific residency tax status.
15. What happens if I want to exit an investment early?
Exiting an investment early depends entirely on the specific vehicle and its liquidity terms. For PMS (Portfolio Management Services), the structure is generally open-ended, meaning you can exit at any time, though you should be aware of potential exit loads or the time it takes to liquidate the underlying stock portfolio. For AIFs (Alternative Investment Funds), exit options are more restricted. Because AIFs invest in private, illiquid assets, they usually do not offer daily or monthly liquidity. In some cases, there may be a secondary market or a buy-back provision, but these are rare and depend on the fund’s specific terms. If your liquidity needs change unexpectedly, our team is here to help you review your fund’s documents, understand your options, and manage the exit process as efficiently as possible. We always advise clients to keep an emergency fund separate from long-term AIF deployments to avoid being forced into an unfavorable exit.
16. How often will I receive portfolio performance reports?
We provide regular, comprehensive performance reporting to ensure you are always informed. Typically, we provide detailed quarterly performance reviews, which include an analysis of your fund’s holdings, performance against relevant benchmarks, and market commentary from our research team. In addition to these formal reports, you have 24/7 access to your own personalized digital dashboard, where you can see real-time updates and portfolio values. For our family office clients, we can tailor the reporting frequency and format to match your specific needs, whether that means a monthly executive summary, a tax-focused report for your CA, or a deep-dive performance attribution analysis. Our philosophy is that you should never have to ask where your money is or how it is doing—the data should be available to you whenever you need it.
17. Can I invest in pre-IPO or unlisted shares through you?
Yes, we provide access to the unlisted market, including pre-IPO shares of high-growth private companies. This is a highly sought-after asset class for sophisticated investors looking to get in on companies before they hit the public stock exchange. Accessing this market requires a deep network and the ability to verify the legitimacy and valuation of the unlisted securities. We conduct our own due diligence on these companies to ensure they have strong management teams, clear growth paths, and a credible path to IPO. However, pre-IPO investing carries a different risk profile compared to public equities, including longer time horizons and less transparency regarding immediate exit opportunities. We present these opportunities as part of a balanced portfolio strategy for those who have the risk appetite for private equity exposure and are looking for potentially significant long-term appreciation.
19. Do you work with other financial advisors or CAs?
Yes, we often collaborate with the existing ecosystem of our clients, including their Chartered Accountants (CAs), family office managers, and other financial advisors. We understand that your wealth management strategy is likely part of a broader plan involving tax, estate, and succession planning. We are happy to coordinate with your external advisors to ensure that our recommendations align with your overall financial objectives. For CAs specifically, we provide all the necessary documentation, including tax certificates, capital gains reports, and audit trails, to make their year-end tax planning and filing processes as smooth as possible. We act as an integrated partner, adding institutional-grade investment expertise to your existing financial advisory team without trying to replace the crucial work your personal tax and legal consultants provide.
20. What is the impact of market volatility on these products?
Market volatility affects different products in different ways. For PMS (equity portfolios), volatility is direct, as your capital is invested in listed securities that fluctuate daily. However, our PMS managers use hedging strategies and defensive sector allocation to mitigate these swings. For AIFs, the impact is often “smoothed” because they invest in private equity or long-term private credit, which are not marked-to-market daily. While the underlying company value may fluctuate, you won’t see the same frantic daily price movements as you would with mutual funds or direct stocks. Some AIF strategies, such as long-short hedge funds, are specifically designed to perform well during volatile periods by profiting from both rising and falling markets. We educate our clients on the specific “volatility profile” of each product we recommend so you are never surprised, and we ensure your portfolio is diversified to weather various market cycles.